Product Hunt Launch: How Pieces Became #1 in 24 Hours
July'24 - Issue #58
Welcome to the Sophomore tribe. Join others who are receiving high-signal stories from the tech world. In case you missed it, Subscribe to our newsletter.As the Developer Advocate for Pieces for Developers, I worked on one of the recent Product Hunt launch. The campaign was a huge success, with our product winning #1 Product of the Day. This highlights the efforts of the Pieces team and how much people appreciate our product. If you want to read a detailed pre-launch strategy and How to launch on Product Hunt, read this blog from Ellie.
Launch Day Strategy
At Pieces, teamwork is everything. There is no 'you' and 'me'—we're all in this together. I collaborate with an incredible team of DevRels, where everyone is supportive and valued, especially when brainstorming new ideas or launching campaigns. Every opinion matters, as each Developer Advocate brings unique networks and experiences to the table.
Insights from Developer Advocate team members:
Shivay: In the lead-up, our entire team actively supported other products on the platform. The Product Hunt community appreciates this kind of reciprocal support. Additionally, we understand the importance of offering value to developers. Upvotes won't come easily without a clear benefit. Therefore, I proactively engaged in conversations across various Discord and Twitter channels, discussing how Pieces Copilot+ can enhance user productivity. Furthermore, I participated in a live stream with Hitesh Choudhary right when our Product Hunt launch went live, which further contributed to the effort.
Anand: I reached out to communities through discord and social media groups and made numerous posts across various platforms. I was active on almost every social media platform except Mastodon and Airchat, haha. But LinkedIn and X was the main focus because pieces users and potential fan mostly exists there.
Ellie: My launch strategy focused on community engagement. Two days before the launch, I hosted a space with Arindam and Anand on
"How to Have a Successful Product Hunt Launch"generating interest in Pieces and Product Hunt. I then turned the advice into an article, "Successfully Launch on Product Hunt🚀" with a call to action for support. On launch day, I posted frequently, promoted in Francesco’s space, hosted a live stream, and joined other DevRels' live streams and spaces.Arindam: My strategy was straightforward, I engaged with the community on Twitter, LinkedIn, and Discord, answering user queries wherever they arose. On Product Hunt launch day, Anand and I hosted a Twitter Space for a launch party, discussing Pieces' Product Hunt debut and received valuable live feedback from users.
Team Work
Everyone at Pieces works as a team. There is no "you" and "me" in the team. I am working with a team of DevRels, and everyone is incredibly supportive when brainstorming new ideas or starting new campaigns. Every opinion matters because each DevRel brings a unique network and experiences.
Everyone was active on social media and in various communities, spreading the word about Pieces, answering questions, and asking for feedback on Product Hunt. Additionally, everyone reached out to their networks for support, which helped immensely. Seeing users, the community, and peers in the tech industry give positive feedback and appreciate the product and team was incredibly rewarding.
And when Pieces grabbed Product of Day 1st on Product Hunt, Just look at this GIF from Ellie celebrating in style😀
Launch Day - Bird's-eye view
On launch day, gaining initial momentum on Product Hunt was crucial. To achieve this, we planned more than five events, including Twitter Spaces, live streams, and product demo at different times of the day. We knew that staying ahead in the first four hours of the launch would significantly increase our chances of remaining at the top.
After staying at the top from the start, we faced a challenge from the #2 product on the Product Hunt leaderboard after about seven hours. For the next few hours, we exchanged positions multiple times. However, we remained confident in our users and community, especially as some upvotes from the other product were removed by Product Hunt due to potential spam.
The whole team was actively engaging on our Product Hunt launch page, replying to feedback and answering questions about Pieces. This interaction also helped in maintaining a steady flow of upvotes and support.
Know from Pieces Team!
Cole Stark(CMO): Launching on Product Hunt is such a great experience for startups. Even though our Live Context feature had been shipped in the Pieces Desktop App for a couple weeks leading up to the launch, it still felt like Christmas morning getting to share our product to the world. The engineering team at Pieces was up past 5am putting on the final touches on our newest product release, while the growth team was up making sure the launch went smoothly and initial promotions went live to secure initial momentum. Needless to say, things went according to plan, and I’m so proud of what we were able to accomplish!
Rosie Levy(CCO): We've been building up momentum for Product Hunt for months! We engaged various communities to let them know who Pieces was and what we’re trying to achieve, asked real developers to publicly review our product through articles and videos, and continued to try to “build out loud” and do our best to show the community who the Pieces team is and what we stand for. On the day of, we reached out to all of our supporters, including our individual professional networks, the various groups Pieces and Pieces team members are involved in, and of course our wonderful user base. All day long we stayed on top of the buzz and supported the various conversations that were happening, taking detailed notes along the way to make sure all of the feedback that was generated will get integrated into our product roadmap.
Results, Impact and more…
Pieces for Developers got around 5,000 new visitors to the site on launch day, resulting in over 800 downloads. This success didn't happen overnight. It was the result of sustained effort in building a strong community around the product. Whether on Discord, social media, events, or other platforms, our engagement with developers worldwide was crucial. Regardless of how good your product is, a strong community brings value and focus. In tech, community is everything!
We know many companies send numerous DMs on LinkedIn during their Product Hunt launch day to garner upvotes, but we didn't rely on that approach. Instead, we benefited greatly from our supportive users and community around Pieces. A bit of promotion helps, which we did because it's crucial to spread the word to new audiences. This was Pieces' third Product Hunt launch, so we also had strong existing support on the platform, which significantly contributed to a successful launch.
If you want to get more internal stories or secret😀, keep an eye on The Pieces Post.
Sukriya🙏🏼 See You Again in Fresh Issue!
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